Don asks a question about how to handle a high-maintenance client, and Jackie and Scott chime in with their opinions. Cindy asks about the special offer a vendor made yesterday, and Shannon clarifies.
Sandi’s teaching a session on pricing, Michelle is networking with partic
ipants, and other participants and exhibitors are intermingling in the Exhibit Hall. Sounds like a typical accounting conference, right? There’s just one difference: many participants are at home (some in pajamas!) in front of their favorite computer. They didn’t spend a dime on airfare, hotels, or taxis. They’re watching, often from multiple monitors and/or PCs, the current session, chat room conversations, Exhibit Hall displays, and much more in this fully virtual event. Read more
transactional, hourly relationships to consultative ones that place the accounting professional back as the Trusted Advisor. Specifically, learn the process (with easy to follow steps) to move your once a year clients (like write-up / tax clients) to be monthly paying consultative relationships. Gain perspective on the process, the conversations,and the outcomes of these new relationships and revenue streams.