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Events, News or Announcements, QuickBooks Consulting, Start or Grow Your Business

Exciting News — Don’t Miss Event for Small Businesses, Accountants and Developers from Intuit QuickBooks

02/17/2014

I know many of you are heads down into tax season, which is why I wanted to share this exciting, exclusive news with you now! Save the date and plan to attend a new, major event planned by Intuit QuickBooks for the fall of 2014 in the Bay Area of California. If you’re like me, I know you will want to make sure you do not miss anything during this major event for small business and the accounting industry.

Intuit sources have confirmed that on October 22-23 in San Jose, CA, they will host an event that will bring together small businesses, accounting professionals (i.e accountants, CPAs, Bookkeepers, ProAdvisors, etc.) and developers creating a great opportunity to develop relationships with each other in a way that has not been available previously.

More details, including the name and info about how to register to attend, will be available soon so stay subscribed for more information about this exciting new event! Save the date for this must attend event and I will see you there!

Events, Marketing, News or Announcements, ProAdvisor, QuickBooks Consulting, Start or Grow Your Business, Tips & Tricks, Tools & Resources, Webinars

Award Winning Ultimate Accounting vCon — Early Bird Rate Ends Tomorrow

Michelle Long

02/14/2014

Just a quick reminder that tomorrow (Feb. 15) is the deadline for the early bird rate for the award winning Ultimate Accounting vCon, hosted by two popular accounting industry thought leaders, Michelle Long and Sandi Smith Leyva. If you haven’t already registered, then now’s the time to lock in your discounted rate.

Accounting virtual conference

You can count on practical, grow-your-business advice plus great how-to sessions on all your favorite software and some you may not know about yet.

You’ll be able to:

Learn how to monetize new revenue streams, and other great practice-building tips.
Update your marketing, technology, and customer service skills.
Grow your business and serve your clients better.
Gain confidence, skills, and tools in the areas of:
- Estimating, packaging, and pricing your accounting services without losing your shirt.
- Identifying consulting opportunities with current clients.
- Maximizing client retention so you can keep your marketing costs lower.
- New technology and add-ons without getting completely overwhelmed with all the stuff that’s out there.
- Giving your clients choices so you can serve their needs even better.
Save airline and hotel costs, stay cozy at home (no tired feet!), and still get live access to great training and accounting industry thought leaders.
Win prizes.

Go here to sign up: http://accountingvcon.com/

To your success,

Michelle

News or Announcements, ProAdvisor, QuickBooks Consulting, Start or Grow Your Business

I’m honored to work with such a GREAT company — Intuit #8 on Fortune’s Best Companies to Work for

Michelle Long

01/19/2014

Congratulations to Intuit for being named #8 on Fortune’s Best Companies to work for. This is the 13th consecutive year Intuit has appeared on the list which is a great accomplishment. Listen to Intuit’s CEO Brad Smith’s message to employees and learn 13 things you may not know about Intuit here.

Although I am not an Intuit employee, I’m proud to say that I’ve been a contractor for Intuit for the past seven years. Plus, as an accounting professional I have used QuickBooks for nearly 20 years and I started teaching QuickBooks seminars in 1999. I think Intuit is a great company to work with — both as a contractor and an accountant! Read more

Marketing, QuickBooks Consulting, Start or Grow Your Business, Tools & Resources, Webinars

A New Approach to Pricing Your Accounting Services

Michelle Long

01/19/2014

Do you sometimes feel underpriced and undervalued in your accounting practice?

It gets more overwhelming every year to do a good job serving our accounting clients, and as a result, we often end up working too long and hard for the level of income we bring in. By the time you factor in eleventh-hour tax changes, new technology, accounting rules, and changing marketing methods, you may be underpricing your services, but also fearing price resistance and client attrition. Read more

Marketing, News or Announcements, ProAdvisor, QuickBooks Consulting, Start or Grow Your Business, Tools & Resources

A Deep Dive into the New Intuit Rate Survey for Accounting Professionals — Includes Results for Canada, UK and Australia

Michelle Long

01/15/2014

Billing rates are important whether you are just starting your own CPA, accounting or bookkeeping firm or have been in business for years. If your rates are too low, then you’re leaving money on the table and it can be difficult to increase rates later. If you set your rates too high (based on your area, credentials, or other factors), then it may be hard to obtain new clients. So how do you know if your billing rates are too low or too high? What is the average billing rate for accounting services, payroll, tax, QuickBooks consulting, business consulting or personal financial planning services? The good news is several thousand accounting professionals responded to the 2013 Average Billing Rate Survey to help provide some insight into these questions. Read more

ProAdvisor, QuickBooks Consulting, Start or Grow Your Business

Changes in Average Billing Rates and Average Rates for QuickBooks ProAdvisors

Michelle Long

01/15/2014

Whether you are a CPA, accountant, bookkeeper, QuickBooks ProAdvisor or a consultant, you should continually monitor and adjust/increase your billing rates on a regular basis. Hopefully, you continue to get more experience, expertise and knowledge making you more valuable to your clients. Plus, employees typically get a raise each year – and so should you! The beginning of the year is a good time to consider increasing the rates you charge.

With the 2013 Intuit Average Billing Rate Survey in hand, we can review changes from previous surveys and compare rates for ProAdvisors® vs. Non-ProAdvisors. Some results are expected while the changes over the years are interesting. Read more

Marketing, ProAdvisor, QuickBooks Consulting, Start or Grow Your Business, Tools & Resources, Webinars

Value Pricing – A New Way to Run Your Practice — FREE Webinar

Michelle Long

01/15/2014

Are you an accountant, CPA, bookkeeper, QuickBooks ProAdvisor or consultant with some clients who think your hourly billing rate is to high? Do you want to improve your profitability and make more money? Then, you need to join the growing trend for accounting professionals and implement value pricing. Read more