Happy Small Business Saturday and Cyber Monday!
Just a quick note to share a big announcement: Sandi Smith Leyva and I are teaming up again in 2014; we’re hosting our content-packed, award-winning 2014 Third Annual Accounting vCon, and we’d LOVE for you to be there. We had so much fun doing the first two vcons, and we can’t wait for July.
It’s a 2-day virtual conference designed to help you:
- Learn how to move from compliance work to value-added “trusted advisor” work that impacts your clients’ profit as well as yours.
- Update your marketing, technology, and customer service skills and earn up to 12 hours of CPE.
- Virtually “meet” peers, share best practices and ideas, and win cool prizes.
- Gain the confidence, skills, and tools to serve your clients better and get rewarded in the process
- Save airline and hotel costs, stay cozy at home, and still get live access to great training and accounting industry thought leaders.
Our first two vcons were so successful that Michelle and I earned a 2013 Bronze Women in Business Stevie Award in the Event of the Year category. We’re breaking ground in the accounting industry with this type of event, and it’s participants like you that make it so much fun and successful. So don’t miss out on the Event of the Year!
Now 40% off through December 15, 2013: http://accountingvcon.com
To your success,
P.S. Please thank our Platinum Sponsors:
Intuit helps small businesses and accounting professionals save time managing their business finances so they can spend time doing what they love: growing their businesses. From desktop to online, payroll to payments, small business to professional accounting and tax solutions, Intuit is leading the way in developing products and services so that customers can never imagine going back to the old way. http://www.accountant.intuit.com
Right Networks®: Trusted worldwide, Right Networks® is the leading provider of hosted applications for small business accounting firms. Right Networks hosts data and applications for a rapidly-growing client base. Right Networks is the right choice to move your organization into the cloud easily, reliably, and securely. http://www.rightnetworks.com/asp/accountingsuites
Funding Gates, the company behind FG Receivables Manager, is set on making collections the easiest part of running a business. With FG Receivables Manager, companies can effectively & effortlessly manage open invoices by moving their AR management to the cloud. Operating as a CRM for receivables management, FG Receivables Manager prioritizes customer accounts, allows users to take notes, log calls, send reminders & more. http://tinyurl.com/FundingGates
If you’re working hard at serving your clients’ bookkeeping needs, but taking home less than you would like, then you’re not alone. The market for bookkeeping services is limited by what clients will pay, and some areas are more competitive than others.
If you keep working hard without raising your rates, you will stay stuck at your current revenue level. The question is how to leverage the bookkeeping skills you already have into more highly-valued and higher-paying services that will benefit both you and your client. Read more
Thanks to John Power, CEO, BizTools for this guest post. Please join me with John for a free webinar on this topic. Details and link to register are at the end of this article.
“The Times They Are a-Changin’” – Bob Dylan
Benjamin Franklin once said “Nothing is certain except death and taxes.” I think if he were around today he’d agree with Heraclitus that “Change is the only constant”.
I’d also suggest that these days, “Nothing is certain except death, taxes and that change is constantly accelerating”. There’s not a lot we can do about death and taxes (except try and postpone and minimize their impact) but there is definitely something that we can do to cope with the rapid pace of change around technologies and work practices in the SMB accounting space. “Resistance is futile”, so the solution is to embrace change – when and where it makes sense for your practice and your clients. If you want to grow your practice you’ll need to adapt by adopting new technology…the alternative may be to slowly perish. Read more
Finding Industry Averages for Small Businesses to help with Benchmarking, Ratio Analysis or Planning
You can add value for your clients by providing reports with key financial ratios compared to industry averages. This benchmarking can help clients see how their business is doing compared to others and identify areas for improvement. Plus, it is a great way for you to deepen your relationship with the client enhancing your position as their trusted business advisor. In this post, I’ll show a couple of ways to get industry averages for free or some lower cost options if you choose. Read more
Please Join Me at the Ultimate Accounting vCon — it will be a GREAT conference you won’t want to Miss!
It is exciting to see so many CPAs, accountants, bookkeepers, QuickBooks ProAdvisors, consultants and others who have already registered to attend the Ultimate Accounting vCon next week (May 16 and 17). Sandi Smith Leyva and I (Michelle Long) have been finalizing the presentations and materials and all I can say is WOW! We have soooooo much great information, resources and ideas to share with you that will help you grow your business and serve your clients better that it is amazing! It’s not too late to register to join us and you will be glad you did! All the sessions are recorded so you can listen to them later as needed. Hundreds of your peers have already registered — don’t get left behind! Read more
Time Sensitive – If you want to Grow Your Accounting or Bookkeeping Business, Do Not Miss This GREAT Opportunity!
We’re thrilled that many of you have already registered for our Second Annual Accounting vCon on May 16 & 17. You now have immediate access to some amazing case studies, a BONUS checklist, a BONUS “Dear John” sample letter for clients you need to fire (will be posted ASAP), hundreds of motivated and upbeat peers, and that’s all before the conference even starts!
It’s not too late! Read more
Having your own business is hard work, but there is a smart way to serve clients well and make the income you want without putting in hundreds of hours per week. The skills and tools you need to move from one level of income in your practice are different from the ones it took to get where you are. Stop relying on peers who are at or behind your level of income and start relying on mentors like Michelle and Sandi who have already been where you want to go and are fully dedicated to serving the accounting profession. Read more