Value Pricing – A New Way to Run Your Practice — FREE Webinar

Are you an accountant, CPA, bookkeeper, QuickBooks ProAdvisor or consultant with some clients who think your hourly billing rate is to high? Do you want to improve your profitability and make more money?  Then, you need to join the growing trend for accounting professionals and implement value pricing.  

This free webinar will help you understand value pricing vs. hourly pricing and how implementing the use of QuickBooks Online Wholesale Pricing will transform your business.  We will discuss the benefits of value pricing for accounting professionals and their clients.  Learn about the trends and relevant results from Intuit’s 2013 Average Billing Rate Survey.  Discover how to create packages of your services and determine price levels.  We will discuss wholesale pricing for QuickBooks Online, how to get it and incorporate it into your packages and pricing to make your business more profitable.  Learn how to identify initial clients to convert to value pricing, the importance of a clearly defined engagement letter and how to implement, monitor and evaluate the results.

We will discuss: Value Pricing for Accountants CPA Bookkeepers QuickBooks ProAdvisors and Consultants

  • Value pricing vs. hourly billing
  • Benefits of value pricing for accountants and clients
  • Steps to implement value pricing
  • How to create packages of standard services
  • Implementing the use of wholesale pricing for QuickBooks Online
  • How to determine price levels or ranges
  • Results from Intuit’s 2013 Average Billing Rate Survey
  • How to identify initial clients to convert to value pricing
  • The importance of a clearly defined engagement letter

When:  January 29, 2014, noon – 1:00 PM Central time

Register here:

Can’t attend live?  Register anyway so you will get the link to the recording.

I hope to ‘see’ you there!


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About Michelle Long

Michelle L. Long, CPA is the owner of Long for Success, LLC specializing in QuickBooks consulting & training, coaching small business owners, speaking and writing. She was named one of '10 Women who Inspire a Profession' by Accounting Today and a Financial Services Champion of the Year by the SBA. She has been mentioned in the New York Times,, Business Week, Investor's Business Daily, WebCPA and more. Michelle is the author of Successful QuickBooks Consulting and How to Start a Home Based Bookkeeping Business.

13 thoughts on “Value Pricing – A New Way to Run Your Practice — FREE Webinar”

  1. Hello Michelle,
    I attended you webinar on 03/14/2014. How can I get the slides?

    Thank you

  2. Hi Michelle.

    I missed the Value Pricing webinar. Will you be offering it again the future?


  3. I would like to view your webinar – Value Pricing – A New Way to Run Your Practice — FREE Webinar. The link says unavailable. Can you please send me a link to it. Thank you!

  4. Hi Michelle,

    I received this information via LinkedIn when I posted a discussion concerning what to charge for a potential client. I missed your free webinar in Jan 2014:

    Value Pricing – A New Way to Run Your Practice — FREE Webinar
    January 15, 2014 · Posted in Marketing, ProAdvisor, QuickBooks Consulting, Start or Grow Your Business, Tools & Resources, Webinars
    – See more at:

    Do you still have a recording of this webinar? If so, I would greatly appreciate it if you would send the recording to me. Please let me know.

    I look forward to hearing from you,

    Yours truly


  5. I stopped charging hourly a few years ago. I have found clients want the cost up front and don’t want any surprises. Generally when I ask, why they are switching accountants the most common answer is “surprise” invoices.

    I am looking forward to the webinar.

    Theresa A. Wells, CPA
    TaxHappens LLC
    11123 Lake Tahoe Dr
    Riverview, FL 33569
    813-767-5423 (direct line)
    813-442-4474 (fax)

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